Heer Chheda

A beginners guide to B2B Website Best Practices 2026

While trying to write what are some of the B2B website best practices, I hit a bit of a creative slump. I went back to the bookmark folder of articles I love to read, and landed where I usually do—The Verge's How Google perfected the web. Is

Your Buyer’s Journey Starts Before the First Search

A B2B buyer’s journey is convoluted, to say the least. You see, the problem with mapping their journey are the stretches that sit outside of any buyer journey map, like friction, dialogue amongst peers, word of mouth, vetting it against competitors, etc.  Most standard models define a B2B buyer’